Wines and Spirits

Counterfeiting of wines and spirits market impacts considerably on the producers’ revenues and the notoriety of their brand. Cypheme proposes adapted high technological solutions to prevent this flourishing worldwide phenomenon. 
Counterfeiting of wines and spirits

Counterfeiting is largely spread into the wines and spirits market. The most likely to be counterfeited are the renowned products, either award wining or from a famous label. This usually involves refilling bottles with a different liquid, often flavourless, and made of ingredients and substances that can harm the consumer because of their bad quality. These practices have dramatic consequences both for the image and notoriety of brands but also for the health of consumers. They also represent a considerable loss of income for winemakers and large wine domains.

A tag has been affixed to this product, giving it a unique identifier and impossible to duplicate. A simple photo makes it possible to recognize this identifier with certainty.

Authentication can be done via the brand and Cypheme’s WeChat and Facebook Messenger accounts or via the brand and the Cypheme application (Android and iOs), the brand application and on social networks accounts, WeChat and Facebook Messenger.

Our solutions guarantee protection against counterfeiting in order to:

  • minimize economic losses
  • protect consumers’ health

In addition, you can make the Cypheme tag a marketing and geolocation tool:

  • if the product is original, you communicate the product’s information (characteristics, way of use, operating instructions…) to your clients and many other personalised marketing content
  • when taking a picture, a geolocation option is activated, helping to locate both sales and counterfeit products

Solutions

 

Our different solutions allow us to create the scenarios best adapted to your needs.

Integrate Cypheme

We work with you to select the most appropriate system considering the company’s needs.

You can put the tag on your product in different locations, according to your preferences: (photo)

  • on any side of the bottle
  • on the cork
  • on the opening label
  • I want to allow my customers to buy products safely
Cypheme allows anyone to ensure the authenticity of your product, in seconds, by simply taking a picture with their smartphone. The process does not alter the product in any way, so it can be done freely, in the store, before purchase.
  • I want to facilitate customs clearance of my products
Cypheme makes it possible to ensure the authenticity of your product, in a few seconds, by simply taking a picture with a smartphone. When a container of your products is held in customs for verification, it can be validated simply and quickly.
  • I want to make my inspectors’ job easier
Cypheme can come and enrich the inspectors’ arsenal. This unique solution for its speed, simplicity and reliability will allow you to multiply their efficiency. For additional security, the Cypheme system can also be deployed via secure devices and thus also used by third parties.
  • I want to geolocate my products to know my request.
Cypheme allows products to be located in real time when they are scanned. You will know where your customers are and where your products are sold all over the world.
  • I want to geolocate my products to identify counterfeits.
Cypheme allows products and their counterfeits to be located in real time when they are scanned. You’ll know where counterfeit products are circulating around the world.
  • I want to have a better understanding of my distribution channel.
Cypheme is compatible with any system of traceability and internet of objects to offer you in a certified follow-up of each individual product.
  • I want to know my client better.
Cypheme lets you know which single user is doing the authentication which of your products. You will be able to differentiate frequent, occasional consumers, and those discovering your products as well as resellers at different levels. Users of the Cypheme service can agree to transmit neutral information about themselves, for example age or gender, allowing you to draw a portrait of your typical customer.
  • I want to retain my client.
Cypheme allows you to push the information of your choice to the consumer such as product information, links to your website or accounts on social networks, advertisements for other products or special promotions…
  • I want to give precise information about the quality of my wine or spirit:
Each product is unique and identified as such: the date and precise location of the production of this bottle, the vineyards, its characteristics… Complementary information can also be given: dishes and recipes that go well with it, tips to keep it or age well, way of making it nice before drinking…

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Feel free to contact us if you have any questions about our technology. Also, don’t hesitate to drop us a message for samples, additional documentation or to organize a skype call. We will happily get back to you.

  • Address: 5 Parvis Alan Turing, Paris, France

  • Email: gilles.bonnabeau@cypheme.com

  • Phone: +33 7 78 25 54 28