Contrefeiting in fashion
As a consequence of the booming demand for exports, counterfeiting is rampant in the fashion and accessories industry. Fraud can take many forms, from brandjacking to the illegal addition of logos to grey counterfeiting. Sometimes, fraudsters go as far as reproducing products almost identically in factories, making it virtually impossible for the untrained eye to differentiate between the genuine products and their fake copies. Not only do these malpractices amount to a substantial loss of revenue, they also constitute unfair competition which makes it difficult for brands to penetrate new markets and have serious consequences on brand image. Oftentimes, customers will have paid a high price for a faulty counterfeit product, leading them to associate poor quality to your brand.
There are just no safe distribution channels! In entire geographical areas (Asia, Africa, the Middle East), there is simply no way to be sure of buying authentic products, even when paying high prices.
The Cypheme solution
A tag has been affixed to this product, giving it a unique and impossible to duplicate identifier. A simple photo makes it possible to recognize this identifier with certainty and confidence.
Authentication can be done via the brand’s or Cypheme’s WeChat and Facebook Messenger accounts or their respective Android or iOs applications.
Our solutions provide the best protection against counterfeiting in order to:
- minimize revenue loss;
- protect brand image.
And they also open up an array of new possibilities such as:
- informing about product characteristics (material, care instructions etc.);
- increasing customer interaction with e-commerce site;
- driving customer loyalty;
- once a picture is taken, a geolocation option is activated, allowing the tracking of both genuine and counterfeit products.
We will work with you in order to select the most appropriate solution according to your needs.
There are several choices for the location of the tag on clothes or accessories:
- on a stick-on textile or cardboard label;
- on the packaging;
- on the product itself.
I want to enable my customers to buy my products safely
Cypheme allows anyone to verify the authenticity of your product, in seconds, by simply taking a picture of the tag with their smartphone. The process does not alter the product in any way, meaning it can be done freely, in the store, before purchase.
I want to make it easier for my products to go through customs
Cypheme makes it possible to verify the authenticity of your product, in seconds, by simply taking a picture of the tag with a smartphone. If a cargo container of your products is stopped at customs for verification, it can be checked simply and quickly.
I want to make my inspectors’ job easier
Cypheme can easily become a new tool for your inspectors. Thanks to its speed, simplicity and reliability, this unique solution will only enhance their efficiency.
For additional security, the Cypheme system can also be deployed via secure devices and thus also used by third parties.
I want to track my products to better understand my demand
Cypheme allows products to be located in real time when they are scanned. You will know where your customers are and where your products are sold all over the world.
I want to track my products for a better understanding of my distribution channel.
Cypheme is compatible with any traceability and internet of objects system in order to offer you a reliable tracking of each individual product.
I want to stay on top of the product’s lifecycle in the second-hand market
The Cypheme certificate can authenticate a product during a second-hand sale. This is not only a valuable feature for this market, but it also helps you better understand this segment of your customers that is outside of your ordinary distribution channel and target it accordingly.
I want to know my customers better
-Cypheme lets you know which individual user is scanning which one of your products. You will be able to differentiate between loyal, repeat or unique customers, as well as identify all of your resellers.
-In compliance with the GDPR, users of the Cypheme service can also agree to share some data about themselves, such as age or gender, allowing you to identify your audience.
-Finally, Cypheme makes it possible for your customers to sign up for a number of your services (e.g.: identifying themselves as an owner or taking part in a loyalty program). Such a feature will enable you to connect with your customers directly.
I want to drive customer loyalty
-Cypheme allows you to deliver any sort of information directly to your customers. This may include product information, links to your website or social media accounts, ads for other products, and special offers.
-Cypheme lets you know which individual user is scanning which one of your products. You will be able to differentiate between loyal, repeat or unique customers, as well as identify all of your resellers and thus send them relevant special offers.
-Cypheme will allow you to engage with your customers directly through services, offers and special programs they can sign up for.
I want to increase brand awareness
-Cypheme allows you to deliver any sort of information directly to your customers. Each product is unique and identified as such, meaning that you can push as much information about it as you wish. (e.g.: production date and location of THIS accessory).
-You can also push more general information about the quality of the product that can be of interest to your customers (e.g.: fashion tips, care instructions etc.).
Feel free to contact us if you have any questions about our technology. Also, don’t hesitate to drop us a message for samples, additional documentation or to organize a skype call. We will happily get back to you.