Counterfeiting in parfums et cosmétiques
Counterfeiting in the beauty industry has a substantial impact on both the manufacturers’ income and their brand image. Cypheme offers a high-tech anti-counterfeit solution designed to prevent the expansion of this world-wide problem.
As a consequence of the booming demand for exports, counterfeiting is rampant in the beauty industry. Fraud can take many forms, from printing fake prestigious labels on cheaper, faulty products to manufacturing elaborate counterfeit packaging to grey counterfeiting. These malpractices have dramatic consequences both on the brand’s image and reputation but also on the health of consumers. They also result in a significant loss of revenue for professionals of the beauty sector.
The Cypheme solution
A tag has been affixed to this packaging, giving it a unique and impossible to duplicate identifier. A simple photo makes it possible to recognize this identifier with certainty and confidence.
Authentication can be done via the brand’s or Cypheme’s WeChat and Facebook Messenger accounts or their respective Android or iOs applications.
Our solutions provide the best protection against counterfeiting in order to:
- minimize revenue loss;
- protect consumers from harmful substances.
And they also open up an array of new possibilities such as:
- informing the consumer about product characteristics (e.g.: ingredients, texture, usages);
- sharing personalized marketing content with customers;
- once a picture is taken, a geolocation option is activated, allowing the tracking of both genuine and counterfeit products.
There are several choices for the location of the tag on cosmetics and perfumes:
- on the label;
- on the product;
- on the packaging;
- on the closing seal.
We will work with you in order to select the most appropriate solution according to your needs.
I want my customers to be able to buy my products safely
Cypheme allows anyone to verify the authenticity of your product, in seconds, by simply taking a picture of the tag with their smartphone. The process does not alter the product in any way, meaning it can be done freely, in the store, before purchase.
I want to make it easier for my products to go through customs
Cypheme makes it possible to verify the authenticity of your product, in seconds, by simply taking a picture of the tag with a smartphone. If a cargo container of your products is stopped at customs for verification, it can be checked simply and quickly.
I want to make my inspectors’ job easier
Cypheme can easily become a new tool for your inspectors. Thanks to its speed, simplicity and reliability, this unique solution will only enhance their efficiency.
For additional security, the Cypheme system can also be deployed via secure devices and thus also used by third parties.
I want to track my products to better understand my demand
Cypheme allows products to be located in real time when they are scanned. You will know where your customers are and where your products are sold all over the world.
I want to track my products to identify counterfeits
Cypheme allows genuine and fake products to be located in real time when they are scanned. You will know where counterfeit products are circulating around the world.
I want to track my products for a better understanding of my supply chain/distribution channel
Cypheme is compatible with any traceability and internet of objects system in order to offer you a reliable tracking of each individual product.
I want to know my customers better
Cypheme lets you know which individual user is scanning which one of your products. You will be able to differentiate between loyal, repeat or unique customers, as well as identify all of your resellers.
In compliance with the GDPR, users of the Cypheme service can also agree to share some data about themselves, such as age or gender, allowing you to identify your audience.
Finally, Cypheme makes it possible for your customers to sign up for a number of your services (e.g.: identifying themselves as an owner or taking part in a loyalty program). Such a feature will enable you to connect with your customers directly.
I want to drive customer loyalty
Cypheme allows you to deliver any sort of information directly to your customers. This may include product information, links to your website or social media accounts, ads for other products, and special offers.
Cypheme lets you know which individual user is scanning which one of your products. You will be able to differentiate between loyal, repeat or unique customers, as well as identify all of your resellers and thus send them relevant special offers.
Cypheme will allow you to engage with your customers directly through services, offers and special programs they can sign up for directly.
I want to increase brand awareness
Cypheme allows you to deliver any sort of information directly to your customers. Each product is unique and identified as such, meaning that you can push as much precise information about it as you wish. (e.g.: production date and location of THIS bottle or pot).
You can also push more general information about the quality of the product that can be of interest to your customers (e.g.: expiration date, ingredients, tutorial etc.).
Feel free to contact us if you have any questions about our technology. Also, don’t hesitate to drop us a message for samples, additional documentation or to organize a skype call. We will happily get back to you.