Counterfeiting in pharmaceuticals
Due to high added value and growing global demand, counterfeiting is rampant in the pharmaceutical industry. Fraud can take many forms, from the simple infringement of intellectual property, to the sale of generic products under a different name, to the reuse of packaging or the manufacturing of counterfeit packaging designed to sell faulty or totally different products from those indicated. It is estimated that over 30% of medicines sold on the African continent are counterfeit. These malpractices not only represent a considerable loss of revenue for the industry, they induce a loss of confidence in health care providers and systems and have dramatic consequences on public health. Counterfeit medicines kill about one million people each year, more than malaria that is.
The Cypheme solution
A tag has been affixed to this packaging, giving it a unique and impossible to duplicate identifier. A simple photo makes it possible to recognize this identifier with certainty and confidence.
Authentication can be done via the brand’s or Cypheme’s WeChat and Facebook Messenger accounts or their respective Android or iOs applications.
Our solutions provide the best protection against counterfeiting in order to:
- minimize revenue loss;
- protect consumers against harmful substances.
And they also open up an array of new possibilities such as:
- informing the consumer about product characteristics (e.g.: expiry date, side effects, ingredients etc.);
- sharing personalized content with customers;
- offering help with dosage and reminders of the time of treatment;
- once a picture is taken, a geolocation option is activated, allowing the tracking of both genuine and counterfeit products.
We will work with you in order to select the most appropriate solution according to your needs.
There are several choices for the location of the tag on the medicine:
- on the leaflet;
- on the different layers of packagings;
- in some cases, on the product.
I want my customers to be able to buy my products safely
Cypheme allows anyone to verify the authenticity of your product, in seconds, by simply taking a picture of the tag with their smartphone. The process does not alter the product in any way, meaning it can be done freely, in the store, before purchase.
I want to make it easier for my products to go through customs
Cypheme makes it possible to verify the authenticity of your product, in seconds, by simply taking a picture of the tag with a smartphone. If a cargo container of your products is stopped at customs for verification, it can be checked simply and quickly.
I want to make the authorities’ job easier
Cypheme can be reserved for professionals such as doctors, pharmacists, customs, control officers in hospitals, authorities, etc. Thanks to its speed, simplicity and reliability, this unique solution will only enhance their efficiency and simplify their work.
For additional security, the Cypheme system can also be deployed via secure devices and thus also be used by third parties.
I want to comply with French legislation on traceability
Cypheme perfectly meets the specifications described in Article R. 5121-138-2 of the Public Health Code, as well as all the standards in force. It can therefore be used for drug monitoring in accordance with the new legislation introduced in 2017.
I want to track my products to better understand my demand
Cypheme allows products to be located in real time when they are scanned. You will know where your customers are and where your products are sold all over the world.
I want to track my products to identify counterfeits
Cypheme allows genuine and fake products to be located in real time when they are scanned. You will know where counterfeit products are circulating around the world and how large the counterfeit market is.
I want to track my products for a better understanding of my supply chain/distribution channel
Cypheme is compatible with any traceability and internet of objects system in order to offer you a reliable tracking of each individual product.
I want to know my customers better
Cypheme lets you know which individual user is scanning which one of your products. You will be able to differentiate between loyal, repeat or unique customers, as well as identify all of your resellers.
In compliance with the GDPR, users of the Cypheme service can also agree to share some data about themselves, such as age or gender, allowing you to identify your audience.
Finally, Cypheme makes it possible for your customers to sign up for a number of your services (treatment monitoring, medical monitoring, health survey, etc.). Such a feature will enable you to connect with patients directly.
I want to increase brand awareness or give specific informations about my product
Cypheme allows you to deliver any sort of information directly to patients or medical professionals. Each product is unique and identified as such, meaning that you can push as much information about it as you wish (e.g.: who prescribed this drug, for whom, for what use and for how long and when is its expiry date). You can also transmit information about the product to professionals in the sector such as dosage, prescriptions, contraindications, etc.
You can also push more general information about the quality of the product that can be of interest to the patients such as instructions for use (possibly taking into account the prescription of the doctor), expiry date, composition, contraindications etc.
De la même façon, vous pouvez transmettre d’autres informations à destination de votre consommateur: consigne d’usage (éventuellement prenant en compte les prescription de son médecin), date de péremption, composition, contre-indications…
Feel free to contact us if you have any questions about our technology. Also, don’t hesitate to drop us a message for samples, additional documentation or to organize a skype call. We will happily get back to you.