Counterfeiting in the beauty industry has a substantial impact on both the manufacturers’ income and their brand image. Cypheme offers a high-tech anti-counterfeit solution designed to prevent the expansion of this world-wide problem.
As a consequence of the booming demand for exports, counterfeiting is rampant in the beauty industry. Fraud can take many forms, from printing fake prestigious labels on cheaper, faulty products to manufacturing elaborate counterfeit packaging to grey counterfeiting. These malpractices have dramatic consequences both on the brand’s image and reputation but also on the health of consumers. They also result in a significant loss of revenue for professionals of the beauty sector.
A tag has been affixed to this packaging, giving it a unique and impossible to duplicate identifier. A simple photo makes it possible to recognize this identifier with certainty and confidence.
Authentication can be done via the brand’s or Cypheme’s WeChat and Facebook accounts..
Our different solutions allow us to create the scenarios best adapted to your needs.
We will work with you in order to select the most appropriate solution according to your needs.
Feel free to contact us if you have any questions about our technology. Also, don’t hesitate to drop us a message for samples, additional documentation or to organize a skype call. We will happily get back to you.