Counterfeiting of mechanical parts and high-tech products has a substantial impact on both the manufacturers’ income and their brand image. Cypheme offers a high-tech anti-counterfeit solution designed to prevent the expansion of this world-wide problem.
As a consequence of the booming demand for quality products, counterfeiting is rampant in the industrial and electronic sector. Fraud can take many forms, from brandjacking to selling cheaper products in counterfeit packaging. Sometimes, fraudsters go as far as reproducing products almost identically in factories, making it virtually impossible for the untrained eye to differentiate between the genuine products and their fake copies. Not only do these malpractices amount to a substantial loss of revenue, they also constitute unfair competition which make it difficult for brands to penetrate new markets and have serious consequences on brand image. Oftentimes, customers will have paid a high price for a faulty counterfeit product, leading them to associate poor quality to your brand. Think for example of the countless online videos showing electronic products catching fire unexpectedly. In most cases, the investigation will later prove that the products were indeed fake. By that time, the damage to the brand image will already be done. Finally, especially in certain sectors where security is of prime importance, faulty counterfeit products can harm, injure or even cause death.
There are just no safe distribution channels! In entire geographical areas (Asia, Africa, the Middle East…) there is simply no way to be sure of buying authentic products, even when paying high prices. This is also true in Western countries.
A tag has been affixed to this product, giving it a unique and impossible to duplicate identifier. A simple photo makes it possible to recognize this identifier with certainty and confidence.
Authentication can be done via the brand’s or Cypheme’s WeChat and Facebook accounts..
We will work with you in order to select the most appropriate solution according to your needs.
Cypheme allows anyone to verify the authenticity of your product, in seconds, by simply taking a picture of the tag with their smartphone. The process does not alter the product in any way, meaning it can be done freely, in the store, before purchase.
Cypheme makes it possible to verify the authenticity of your product, in seconds, by simply taking a picture of the tag with a smartphone. If a cargo container of your products is stopped at customs for verification, it can be checked simply and quickly.
Cypheme can easily become a new tool for your inspectors. Thanks to its speed, simplicity and reliability, this unique solution will only enhance their efficiency.
For additional security, the Cypheme system can also be deployed via secure devices and thus also used by third parties.
Cypheme allows products to be located in real time when they are scanned. You will know where your customers are and where your products are sold all over the world.
Cypheme is compatible with any traceability and internet of objects system in order to offer you a reliable tracking of each individual product.
The Cypheme technology is compatible with any traceability and internet of objects system in order to offer you a reliable tracking of each individual product.
The Cypheme certificate can authenticate a product during a second-hand sale. This is not only a valuable feature for this market, but it also helps you better understand this segment of your customers that is outside of your ordinary distribution channel and target it accordingly.
Feel free to contact us if you have any questions about our technology. Also, don’t hesitate to drop us a message for samples, additional documentation or to organize a skype call. We will happily get back to you.
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