As a consequence of the booming demand for quality products, counterfeiting is rampant in the industrial and electronic sector. Fraud can take many forms, from brandjacking to selling cheaper products in counterfeit packaging. Sometimes, fraudsters go as far as reproducing products almost identically in factories, making it virtually impossible for the untrained eye to differentiate between the genuine products and their fake copies. Not only do these malpractices amount to a substantial loss of revenue, they also constitute unfair competition which make it difficult for brands to penetrate new markets and have serious consequences on brand image. Oftentimes, customers will have paid a high price for a faulty counterfeit product, leading them to associate poor quality to your brand. Think for example of the countless online videos showing electronic products catching fire unexpectedly. In most cases, the investigation will later prove that the products were indeed fake. By that time, the damage to the brand image will already be done. Finally, especially in certain sectors where security is of prime importance, faulty counterfeit products can harm, injure or even cause death.
There are just no safe distribution channels! In entire geographical areas (Asia, Africa, the Middle East…) there is simply no way to be sure of buying authentic products, even when paying high prices. This is also true in Western countries.
A tag has been affixed to this product, giving it a unique and impossible to duplicate identifier. A simple photo makes it possible to recognize this identifier with certainty and confidence.
Authentication can be done via the brand’s or Cypheme’s WeChat and Facebook accounts..
We will work with you in order to select the most appropriate solution according to your needs.
Feel free to contact us if you have any questions about our technology. Also, don’t hesitate to drop us a message for samples, additional documentation or to organize a skype call. We will happily get back to you.