Counterfeiting is largely spread into the wines and spirits market. The most likely to be counterfeited are the renowned products, either award wining or from a famous label. This usually involves refilling bottles with a different liquid, often flavourless, and made of ingredients and substances that can harm the consumer because of their bad quality. These practices have dramatic consequences both for the image and notoriety of brands but also for the health of consumers. They also represent a considerable loss of income for winemakers and large wine domains.
A tag has been affixed to this product, giving it a unique identifier and impossible to duplicate. A simple photo makes it possible to recognize this identifier with certainty.
Authentication can be done via the brand and Cypheme’s WeChat and Facebook Messenger accounts.
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