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Modern marketplaces have come with their own ills, and chief among them is the increased spate of product counterfeiting. The advent of consumer technologies such as online shopping which were intended to make the lives of people easier has brought with it the menace of both physical and online creation and proliferation of sub-standard product imitations by unscrupulous actors.
Puffbar and Cypheme are collaboratively doing everything within our power to stop counterfeits at all levels in the United States. We truly go the extra mile and do much more than most vape brands in the fight against counterfeiters.
Counterfeiting is a challenge faced by almost all industries – in Pharmaceuticals however, it is a more daunting one considering the enormous risk to lives it portends. What makes this more critical is the quick technological advancements by counterfeiters, it is therefore imperative that the entire pharma supply chain develops a more up-to-date and robust response to this menace.
The need to maintain brand integrity is a point of high priority for companies that are worth their salt; the activities of counterfeiters have devastating effects on consumer perception of a brand as well as the company’s bottom-line, thus the pressing need for companies to be able to easily identify and put a stop to sub-standard imitations of their products.
Observations from many quarters show that the advent of COVID-19 has come with an increase in the sale of counterfeit beauty products. This is especially so because of an increase in online transactions, thus making less tech savvy and older folks who are new to e-commerce an easy target.
In 2013, fake goods made up 2.5% of the value of global trade. By 2016 (just a year after), the market share of fake goods had grown significantly, making up about 3.3% of the value of global trade to understand the gravity of the issue, that 3.3% fake goods market share was equivalent to the total value of the sports industry for that year.
Malaria appears to be one of the most prevalent diseases across the globe with over 3.2 billion people across 95 countries being at risk. The poor are the most susceptible to this disease, and it appears to be more devastating with the younger demography; This disease is quite common in the tropic regions of Africa, South America and Asia where the correspondent parasite, the female anopheles mosquito thrives.
The global fashion industry is estimated to be worth about $1.78 trillion and this represents a remarkable 14 percent in growth since 2018. One major factor responsible for the exponential growth of the sector has been digital innovation based on e-commerce. The increase in e-commerce purchase in the fashion industry is because people have become more internet savvy, coupled with this peculiar coronavirus period which entails restricted movement and inadvertently shopping.
