Cypheme’s Noise Print has distinguished itself as a high performer in the fight to eliminate counterfeit goods, and this is not being declared in a vacuum. Noise Print has over the years helped to protect lives, authenticate millions of products, and also enabled businesses to reclaim hundreds of millions of Euros in revenue that would have hitherto been lost to counterfeiters.
Noise Print labels have been developed as fingerprint tags backed by a robust artificial intelligence technology which sees to it that imitators have a difficult time trying to circumvent it.
How Cypheme Noise Print Compares with QR Codes, RFID and the rest
One could sum up most anti-counterfeit solutions this way: « Make something very complicated, so it’s difficult for someone else to remake it ». The problem is: anything man-made can be remade by others. And with the industrial capabilities of counterfeiters now reaching the same level as the security companies, this becomes an omnipresent problem. Not even the top level technologies used in ID documents or bank note bills are safe.
Cypheme adopted a completely different approach, by using something that is not man-made: This was done by introducing in the printing process, a chemical that -by itself- creates random patterns. The resulting pattern is just like a fingerprint, and the same pattern is never reproduced. This way, even with the same tools or even in the exact same factory, it becomes impossible to make an exact copy of any given label. This is complemented by Cypheme’s proprietary AI which makes the identification of these patterns possible and instantaneous.
The following key points would be used to examine how Noise Print compares against QR Code, RFID and other competing anti-counterfeit solutions and technologies.
Security of Technology
Unlike QR Codes, RFID, Hologram stickers and the rest that can be easily copied or imitated, counterfeiters would have an impossible task trying to make functional copies of the Noise Print. Every Noise Print label has a unique fingerprint which is infused with special chemical elements, and they take an identity in conformity with each product that they are affixed on.
Ease of use by consumers
QR code in particular is difficult to understand and use; this is because there is the need to download special apps for scanning, and consumers are then re-directed to a website in order to be able to verify a product’s authenticity – this point of website redirection has proven to be a flaw that counterfeiters easily exploit, as more often than not, users are directed to fake product verification websites.
Price
Beyond efficiency and the ease of implementation, Cypheme’s Noise Print is also more price-competitive in comparison with the other anti-counterfeit solutions. In truth, QR Codes and Hologram stickers appear to be also favourably priced, but their anti-counterfeit efficiencies pale in comparison to that of Noise Print, thus making them cost-ineffective.
RFID on the other hand has a relatively steep pricing regime, thereby increasing the total cost of production for businesses that use it, and ultimately, its anti-counterfeit functionality is not commensurate to price – it significantly lags behind Noise Print’s functionality.
Ease of Implementation
Other anti-counterfeit (especially QR code) solutions have proven difficult to implement as they require a lot of considerations and system adjustments before they can be activated for use. Cypheme’s Noise Print on the other hand is easily adaptable to existing systems and processes of the implementing company. This makes its application easier, despite the more advanced and robust artificial intelligence technology it comes with.
Counterfeiting Data
With Noise Print, you are afforded the opportunity to get real-time data on scanning activities that relate to both your original product and the parallel counterfeits products; this is not the case with the other anti-counterfeit solutions on the market. The Cypheme solution comes with a dashboard that provides you with all the necessary information and insights you need to make business decisions in relation to your products, the counterfeits and your clients.
Authentication Before Purchase
Products that have Cypheme’s Noise Print embossed on them can be authenticated right on the shelves without the consumer having to first make a purchase. This way, they get to save money if it turns out that the product is fake. With the other solutions however, this is hardly the case.
Conclusion
In conclusion, QR Codes, RFIDs, Holograms and other labels do not stand a competitive chance against Cypheme’s Noise Print anti-counterfeit solution in terms of “an efficient solution which gives optimal value for money.”
In summary, anything man-made, no matter how complicated, can be remade by other people. This is why the core feature of the Cypheme labels is not man-made; it is created in such a way that it cannot be manipulated.
The inference that can be drawn from this is that Noise Print is a significant improvement on the other solutions, and this can be attested to by the game altering effect it has had on companies that currently make use of it to protect their brand.
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