Puffbar and Cypheme are collaboratively doing everything within our power to stop counterfeits at all levels in the United States. We truly go the extra mile and do much more than most vape brands in the fight against counterfeiters.
Counterfeiting is a challenge faced by almost all industries – in Pharmaceuticals however, it is a more daunting one considering the enormous risk to lives it portends. What makes this more critical is the quick technological advancements by counterfeiters, it is therefore imperative that the entire pharma supply chain develops a more up-to-date and robust response to this menace.
The need to maintain brand integrity is a point of high priority for companies that are worth their salt; the activities of counterfeiters have devastating effects on consumer perception of a brand as well as the company’s bottom-line, thus the pressing need for companies to be able to easily identify and put a stop to sub-standard imitations of their products.
Observations from many quarters show that the advent of COVID-19 has come with an increase in the sale of counterfeit beauty products. This is especially so because of an increase in online transactions, thus making less tech savvy and older folks who are new to e-commerce an easy target.
The phenomenon of counterfeiting in the cosmetics industry is a problem which is refusing to go away; Beyond its negative impact on the bottom-line of companies in the sector, it also poses a health risk for consumers. As at 2017, the global cosmetics industry was estimated to be worth about $523 billion, and it is projected to be valued at $805 billion by the end of year 2022, growing at a CAGR of 7% per annum.
Gray markets in pharmaceuticals remains a perpetual headache for stakeholders – The issues of drug abuse and addiction are not peculiar to just a few select countries; these are global problems faced by all countries of the world and incidentally, majority of these drugs are obtained from illegal black markets.
Cypheme’s Noise Print has distinguished itself as a high performer in the fight to eliminate counterfeit goods, and this is not being declared in a vacuum. Noise Print has over the years helped to protect lives, authenticate millions of products, and also enabled businesses to reclaim hundreds of millions of Euros in revenue that would have hitherto been lost to counterfeiters.
Switzerland based medical supply chain industry leader, Medihands AG, is set to start making use of Cypheme’s Artificial Intelligence (AI) solution to safeguard its products from counterfeiters. The deal sees to it that every year, 600 million Medical Protective and Preventive Equipment (PPEs) from Medihands would be embossed with anti-counterfeit labels from Cypheme.
A recent article report by ‘Reporterre le quotidien de l’écologie’ on food fraud reveals that one in every twelve purported organic food products is not organic. It also adds that one in two spices is not purely a product of the supposed base ingredient. The article is largely centered on an interview they had with journalist Ingrid Kragl who works for the NGO called Foodwatch; the NGO has its mission centred on “safe, healthy and affordable food for all.”
BottlesXO has over the years set itself apart as the go-to platform for lovers of wine, as it focuses on serving the finer things that tingle the palates to wine connoisseurs. The company has taken it upon itself to delight wine lovers with sleek and exciting services… and how does it do this?
