Counterfeiting in the fashion industry has a substantial impact on both the manufacturers’ income and their brand image. Cypheme offers a high-tech anti-counterfeit solution designed to prevent the expansion of this world-wide problem.
Counterfeiting has become rampant in the fashion and accessories industry. Fraud can take many forms, from brandjacking to the illegal addition of logos to grey counterfeiting. Sometimes, fraudsters go as far as reproducing products almost identically in factories, making it virtually impossible for the untrained eye to differentiate between the genuine products and their fake copies. Not only do these malpractices amount to a substantial loss of revenue, they also constitute unfair competition which makes it difficult for brands to penetrate new markets and have serious consequences on brand image. Oftentimes, customers will have paid a high price for a faulty counterfeit product, leading them to associate poor quality to your brand.
There are just no safe distribution channels! In entire geographical areas (Asia, Africa, the Middle East), there is simply no way to be sure of buying authentic products, even when paying high prices.
A tag has been affixed to this product, giving it a unique and impossible to duplicate identifier. A simple photo makes it possible to recognize this identifier with certainty and confidence.
Authentication can be done via the brand’s or Cypheme’s WeChat and Facebook accounts..
We will work with you in order to select the most appropriate anti-counterfeit solution which suits your needs.
Cypheme allows anyone to verify the authenticity of your product, in seconds, by simply taking a picture of the tag with their smartphone. The process does not alter the product in any way, meaning it can be done freely, in the store, before purchase.
Cypheme makes it possible to verify the authenticity of your product, in seconds, by simply taking a picture of the tag with a smartphone. If a cargo container of your products is stopped at customs for verification, it can be checked simply and quickly.
Cypheme can easily become a new tool for your inspectors. Thanks to its speed, simplicity and reliability, this unique solution will only enhance their efficiency. For additional security, the Cypheme system can also be deployed via secure devices and thus also used by third parties.
Cypheme allows products to be located in real time when they are scanned. You will know where your customers are and where your products are sold all over the world.
Cypheme allows products and their counterfeits to be located in real time when they are scanned. You’ll know where counterfeit products are circulating around the world.
Cypheme is compatible with any system of traceability and internet of objects to offer you in a certified follow-up of each individual product.
-Cypheme lets you know which individual user is scanning which one of your products. You will be able to differentiate between loyal, repeat or unique customers, as well as identify all of your resellers.
-In compliance with the GDPR, users of the Cypheme service can also agree to share some data about themselves, such as age or gender, allowing you to identify your audience.
-Finally, Cypheme makes it possible for your customers to sign up for a number of your services (e.g.: identifying themselves as an owner or taking part in a loyalty program). Such a feature will enable you to connect with your customers directly.
-Cypheme allows you to deliver any sort of information directly to your customers. This may include product information, links to your website or social media accounts, ads for other products, and special offers.
-Cypheme lets you know which individual user is scanning which one of your products. You will be able to differentiate between loyal, repeat or unique customers, as well as identify all of your resellers and thus send them relevant special offers.
-Cypheme will allow you to engage with your customers directly through services, offers and special programs they can sign up for.
-Cypheme allows you to deliver any sort of information directly to your customers. Each product is unique and identified as such, meaning that you can push as much information about it as you wish. (e.g.: production date and location of THIS accessory).
-You can also push more general information about the quality of the product that can be of interest to your customers (e.g.: fashion tips, care instructions etc.).
