Counterfeiting has become rampant in the fashion and accessories industry. Fraud can take many forms, from brandjacking to the illegal addition of logos to grey counterfeiting. Sometimes, fraudsters go as far as reproducing products almost identically in factories, making it virtually impossible for the untrained eye to differentiate between the genuine products and their fake copies. Not only do these malpractices amount to a substantial loss of revenue, they also constitute unfair competition which makes it difficult for brands to penetrate new markets and have serious consequences on brand image. Oftentimes, customers will have paid a high price for a faulty counterfeit product, leading them to associate poor quality to your brand.
There are just no safe distribution channels! In entire geographical areas (Asia, Africa, the Middle East), there is simply no way to be sure of buying authentic products, even when paying high prices.
A tag affixed to your product will give it a unique and impossible to duplicate identifier. A simple photo makes it possible to recognize this identifier with certainty and confidence. Authentication can be done via the brand’s or Cypheme’s WeChat and Facebook accounts.
