#1 AI-powered Anti-Counterfeiting Technology
Winner of United Nations AI Tech Award
Premium cosmetics and perfumes require expert formulation and precise manufacturing methods. Brands often spend large sums on marketing these products and making them globally accessible. But when counterfeit cosmetics draw your brand’s target demographic away, it can dent sales and blur projections.
Cosmetics brands jump through hoops to make sure the ingredients in their products are safe for their consumers. The same products, when counterfeited, are often made with substandard formulas and poor-quality ingredients, which may include harmful chemicals. By adopting anti-counterfeiting solutions for cosmetics, premium brands can play an active role in protecting the interests of their consumers and save them from using harmful substances.
Earning customer loyalty and establishing a reputation for your brand takes years, if not decades, of research, hard work, and networking. But it can all go away in the blink of an eye when counterfeiters begin circulating poor-quality cosmetics or perfumes under your brand’s logo and name. They may use highly skilled imitations of your packaging and formulas. While a trained eye may be able to spot these tell-tale details, many customers don’t know how to detect counterfeit cosmetics. That’s why technology can be a useful tool to empower your customers. Protecting your cosmetics brand is easy with Cypheme’s anti-counterfeiting solutions.
Revenue lost to counterfeiters deprives cosmetics brands of earnings they are entitled to after years spent developing products and formulas loved by consumers. That’s why it’s so important to provide consumers with the right tools for identifying counterfeit products straight off the shelf. Cypheme’s Noise Print label does just that, and performs better than other available technologies.
Brands targeted by counterfeiters can avoid legal backlash from resellers and consumers by using anti-counterfeiting solutions to secure their cosmetics, anywhere in the world.
