#1 AI-powered Anti-Counterfeiting Technology
Winner of United Nations AI Tech Award
The legitimate watchmaking and jewelry industry loses billions annually to counterfeit products. Some estimates have placed the loss in the EU market at roughly 1.9 billion euros.
The circulation of counterfeits can damage your brand image and cause irreparable harm, especially in new markets. Poor-quality fakes, which lack your brand’s workmanship but carry the logo, can even create negative perceptions of quality.
This makes it crucial to reward loyal customers with a means to identify if the product they have bought is truly genuine. Not only does this serve to reassure them about where they’ve spent their hard-earned money, but it also guarantees continued loyalty to your brand.
No brand wants its reputation sullied by civil lawsuits for damages resulting from buying counterfeit jewelry or watches. By investing in anti-counterfeit markers for your jewelry or watch brand, you can avoid being targeted by the sale of imitation goods.
When a buyer registers a warranty, both your company and the customer are protected when the registration process confirms that the product is authentic and unique.
For years, brands and consumers alike have been losing the battle against counterfeiters circulating imitation jewelry and watches. But not anymore.
Finding a new age anti-counterfeit solution to authenticate jewelry and watches was not easy. However, at Cypheme, we were dedicated to resolving this real-world problem, which has a real cost for businesses and consumers.
Our unique and impossible-to-duplicate Noise Print identifier performs as a label affixed to your product, packaging, or warranty certificate. Simply taking a photo with a smartphone now makes it possible for sellers and buyers to recognize this identifier with certainty and confidence.
Authentication can be done through an easily accessible Web app, either at the point of purchase or when registering the warranty. Such anti-counterfeit solutions for jewelry serve as a much-needed seal of trust between the customer and the seller.
Counterfeit protection can minimize revenue loss for luxury watch manufacturers. This works because when customers are given the tools to authenticate a product before purchasing it, makers of imitation goods can no longer take away chunks of your brand’s valued earnings.
Customers unknowingly purchasing counterfeit jewelry or watches need to be protected from spending their hard-earned money on duplicate goods. Whether it’s to save them the chagrin of gifting counterfeit luxury products or respecting their loyalty to a brand, anti-counterfeit identifiers for jewelry are crucial for protecting customers.
For Your Customers: Cypheme’s authentication Noise Print tags allow anyone to verify a genuine product within seconds. Because of the way our anti-counterfeit tags are designed, the product can be authenticated without disturbing or tampering with the packaging. This makes it easy to verify a product in a store before a purchase is made.
For Customs: Even if customs officers detain a customer in possession of your products for verification, they can simply prove their authenticity using just their smartphone camera. This provides reliable counterfeit protection and trusted authentication for luxury watch manufacturers who are looking to recover lost revenues.
For Your Inspectors: The Cypheme anti-counterfeit system makes your jewelry inspector’s job easier, too, as it is also deployable via secure devices by third parties.
Geolocation Intelligence: Cypheme makes it easier for you to understand your market through trackable purchases via geolocation intelligence. What this does is allow brands to locate real and counterfeit products in real time.
Counterfeit Detection: Our counterfeit protection system for watches is compatible with any traceability and Internet of objects system, offering reliable tracking of each timepiece or jewelry article you’re selling.
Certified Traceability: Watches and jewelry also have a major second-hand market, and this data can prove valuable for brands that wish to understand this segment of customers outside of ordinary distribution channels. Cypheme’s anti-counterfeit tags allow jewelry and watch brands to keep track of a product during a second-hand sale, and target second-hand buyers, too.
Customer Insight: Our anti-counterfeiting tags for watches and jewelry also provide brands with the opportunity for advanced marketing. Each scan gives you data about repeat customers as well as new ones. Not only can you identify resellers and track individual buyer tastes, but you can also build a more detailed profile of your consumers based on gender and age-related data shared in compliance with the GDPR.
Direct Engagement: Connecting with customers is easier with our anti-counterfeit technology for jewelry. Certain features allow buyers to identify themselves as owners of products or take part in loyalty programs. For luxury watch manufacturers using our counterfeit protection systems, it’s now possible to connect with resellers and individual buyers, while also sending information about products and deals to them directly.
