Due to high added value and growing global demand, counterfeiting is rampant in the pharmaceutical industry. Fraud can take many forms, from the simple infringement of intellectual property, to the sale of generic products under a different name, to the reuse of packaging or the manufacturing of counterfeit packaging designed to sell faulty or totally different products from those indicated. It is estimated that over 30% of medicines sold on the African continent are counterfeit. These malpractices not only represent a considerable loss of revenue for the industry, they induce a loss of confidence in health care providers and systems and have dramatic consequences on public health.
Counterfeit medicines kill about one million people each year, more than malaria that is.
A tag has been affixed to this packaging, giving it a unique and impossible to duplicate identifier. A simple photo makes it possible to recognize this identifier with certainty and confidence.
Authentication can be done via the brand’s or Cypheme’s WeChat and Facebook accounts.
We will work with you in order to select the most appropriate solution according to your needs.
Feel free to contact us if you have any questions about our technology. Also, don’t hesitate to drop us a message for samples, additional documentation or to organize a skype call. We will happily get back to you.